"It's a whole different thing..."

In the last Etsy newsletter there was an article in
www.etsy.com/storque/how-to/ and really like these last words at the end:

...Your products aren’t the blue arugula created on an assembly line by workers paid far too little and shipped across the country to big box warehouses who take all the money and credit for your blood and sweat. You make things and sell things you put your soul into. You need to impart that message to your buyers. You need to show them — it’s a whole different thing...